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Why #FitchtheHomeless Backfires

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Here’s what homeless men and women really think of #FitchtheHomeless—in their own words.

I’ve always disliked Abercrombie & Fitch. Perhaps it’s because their price point was beyond what my parents would spend for me in high school. Or maybe because I spent half of high school attempting to dress like a Roxy model—and the other half dressed like Kurt Cobain. There’s also the pretty good chance that I simply have an aversion to smelling like a high school boy fresh from the showers when I leave the store. I am a girl, after all. Whatever the reason, I was never a fan.


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